Grow Your Business
With Data Driven Solutions
ASSESS YOUR GOALS + BUILD YOUR AUDIENCE + OPTIMIZE YOUR RESULTS
WHO WE ARE
Alpha Media is a diverse, multimedia company with the capabilities to share your brand messaging across a wide array of media and digital media platforms.
Our team of digital marketing experts have the capacity to expand your business’s digital presence with the latest cutting edge tactics in the digital advertising space. As part of our core values, strong relationships with our clients, partners and community members keep Alpha true to its Live and Local philosophy.
Connected TV is an innovative platform that makes TV advertising accessible to businesses of all sizes while providing the same measurable attribution as digital advertising…
DIGITAL AUDIO ADVERTISING
Digital audio is the #1 activity on mobile devices among U.S. adults, with the average person listening for 1 hour and 21 minutes a day. Through digital audio, we can reach your target audience through engaging and intimate ad messages in-between music or podcasts that they are streaming across providers such as Pandora, Spotify, iHeartRadio, and more…
SOCIAL MEDIA MARKETING
Social media advertising helps you connect directly to your audience through valuable first party data. Everything that is entered into Facebook for example, is used to create a profile on an individual for targeting purposes. Since the number of social media users is billions worldwide, the targeting opportunities are limitless…
Targeted display ads are relevant banner ads that are placed on both mobile and desktop versions of websites and target your ideal audience to expand brand awareness. They are highly targeted to reach your audience based on specific locations, demographics, online behaviors, or patterns…
With mobile geofencing and polygonning technology, we are able to select a specific geographic location that we intend to target. Once the area is drawn, we work with the system to pull in device IDs who have been in the location in the past. Essentially, we go back in time to build out an audience pool based on those who have been at the location for up to two years prior. Once we have this pool of users, we can reach them wherever they go after…
SEARCH ENGINE MARKETING
Through Search Engine Marketing (SEM), we utilize a list of keywords and phrases that are relevant to your business to reach an audience of people who were already actively searching for what you have to offer. Results will appear at the top of search engine results, giving you maximum visibility to an audience who is already in the market for your products or services…
Through our lead generation process, we will focus on attracting and converting potential prospects who show interest in your business into qualified leads to increase your customer base. We’ll start by identifying and targeting your audience of interest, using guerilla marketing techniques to reach and remind them of your products or services, then capturing valuable information that will convert them to high quality leads…
Email marketing allows you to reach a list of email addresses that are active, CAN-SPAM compliant, opt-in only and belong to users in your target audience. Through purchasing this list, we will serve your brand messaging straight to their inboxes as many times per month as you would like to promote your product or service. From there, any user who opens these emails will be categorized as an individual of interest and retargeted with another email for increased frequency…
Your website is the first interaction consumers have with your business. Our web development experts can run a full website evaluation to check if your digital presence represents your business well. From there, we offer custom website development services such as mobile optimization, SEO, lead generation, and more to capture your brand, improve engagement and drive conversions…
Over an 11-month timeframe, the campaign served the health insurance agency’s brand messaging 12.83 million times generating 43,283 clicks to the website.
Over a span of 10-months, the integrated campaign that included radio, television and digital tactics led to an overall site traffic increase of 27% with traffic from social media increasing by 226% and referral traffic increasing by 257% compared to the year prior.
In the first two months of the campaign, the auto group’s display ads were served over 305K times, generating a total of 1,276 clicks to dealership websites with a well above average combined click-through rate of 0.42%.
By Morgan Harrison Why is using a targeted mix of traditional & digital marketing the key to reaching potential customers? As technology continues to grow and evolve over time, an unchanged area remains: your potential customers are busy. Take a typical day for your consumers. It looks something like this: They wake up to check […]
Have you ever found yourself conflicted with having to post on socials, get blog posts up on your brand’s site, create new content, and round it off with keeping on top of your business’s terrestrial marketing programming? So, what do you do with all of that content? According to Buffer.com and Marketo, creating a calendar and […]
By Brian Foster Last year, I created a team building exercise for my staff. The premise was simple; I would provide a whole host of toppings, the teams simply needed to provide the best bite of toast they could. We had sweet toppings, salty, the entire range to tempt the taste buds. For fun, I […]