The Mighty Headline
Creating a content calendar, education and even social media ideas are all important. But what about the one thing that garners your audience’s attention first or maybe second after an image, a catchy headline.
Data shows that, although 8 of 10 people read headlines, only 2 of 10 will click through to the story.
At times, creating a great headline takes longer to create than the actual content. Why should you invest more time in creating a catchy headline? Because that could be the difference between 1 click and 5 clicks. Traffic could vary up to 500% because of your headlines.
So, how do you create great headlines? Let’s take a look:
Use specific numbers and data in your headline:
Research studies show that headlines with numbers generate more social shares and engagement. Your brain loves numbers. So if the content warrants it, use numbers.
Use a unique rationale:
Rationale indicates reasoning to take a specific action. Tips, reasons, lessons and tricks are examples of rationales that can really drive shares and engagements.
Use a call for attention:
Creating a sense of urgency in your headline will increase engagement too. This is a strategy that has been used in advertising for decades. Well, isn’t your headline an advert to your content?
Put the Keyword first:
Targeting keywords will help boost search engine relevance. Using a colon to break up the headline separates the search friendly keyword from the social triggers.
Of course your number one tip is to: Stick To Your Brand. Stay consistent to your brand’s voice when you are creating content for your site and socials and also your headline.
Want to test your headline? Headlines.sharethrough.com is a great free tester that uses a linguistic algorithm with over 300 unique variables that can help increase attention and engagement.
If you would like to chat about creating content and our other products, please reach out!